THE STORY: a peek inside
I decided exactly one year ago to re-brand my business from Gift Shop Brooklyn to Annie Bukhman. When I started GSB I didn’t actually know what I was going to be selling, I just knew that I liked making things and I wanted to share that with the world.
Choosing a name like Gift Shop Brooklyn gave me the freedom to form the shop into whatever I wanted with a non-committal future. Whether it ventured into home goods, or jewelry, or baby wear, etc. I honestly didn’t know where it would lead me and I was 100% ok with that. I’ve dabbled in many different mediums over the years, some you have seen and some that never made it into the shop.
When I started to get more and more sales, I had less time to ‘play’ and had to really start making some decisions about my shop.
I decided in Summer 2015 that I wasn’t going to design ‘collections’ anymore.
To be honest, I actually loved doing collections– choosing colors and fabrics, creating mood boards, really ‘feeling’ the theme, gathering photographers and models to create the look book, taking product photography, editing all those images, then seeing it all come together in this orchestra that I had been building in my head for months… Its a hell of a lot of work to be done each season to say the least. Although I did always love the outcome, it just doesn’t make sense to operate this way as a small independent brand. I would do all this work, post my new masterpiece (collection) – then I would still have to make every single piece that sold, answer every email and pack and ship every order. I was on the fast track to burn out. I did get burned out- several times- and have been very open about that on social media. The bottom line is, I either had to change this operation dramatically or close up shop.
Everyone is different. Personally I like to have freedom in my schedule. I like having very few (but excellent) employees, I don’t like feeling chained to my computer, or my sewing machine. So to keep this brand operating, it made the most sense to 1. hire someone to do shipping. 2. take a good look at what was actually selling and elaborate on that: fewer styles, more colors, not trying to reinvent the wheel every few months (aka – according to fast fashion seasons). 3. hire some production help; not manufacturing at a factory, but a husband and wife team here in Brooklyn. I give them materials and patterns and they help sew quantity for orders.
I see many independent brands shifting into this concept of focusing on the solid foundation pieces we are known for. If we do decide to add a style, it’s not just for the sake of adding a style, but is well-thought out and important enough to add to our repertoire. It can be challenging as a designer to withhold executing every idea that comes into our heads, but every little item we bring to market takes an incredible amount of back-work. As my mom said to me, “You’re always going to have ideas, and someone else will most likely do them if you don’t, but that’s ok.”
After five years of nurturing this brand, it’s time to leave the ‘Gift Shop Brooklyn’ label behind. It’s not the vague idea it once was.
Welcome to AnnieBukhman.com!
To help celebrate, please enjoy 20% off your entire order with code: WELCOMETOAB now through Monday!
This winter 2015 collection’s look book is inspired by the sleepy, sexy, 1960’s girls of Valley of the Dolls; and the colors, shapes, and textures of the original Parent Trap (the dad’s California ranch is my dreeeeaaaam home!).
Photography: Justyna Fijalska
Model: Desiree Dymond
Art Direction/ styling: Annie Bukhman
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Halo is a mini collection centering around natrual leather items hand painted in a silvery pink with a pearl finish; new gold leather; pretty sequin styles; and a first ever artist edition bracelet (made by Justyna Fijalska).
Photography: Justyna Fijalska
Model: Desiree Dymond
Location: Park Slope, Brooklyn
For this collection I really wanted to go back to basics. Clean, easy to wear, timeless styles.
I revisited many of my past styles, then stripped them of any unnecessary details or extras; down to the basic size, shape, or material that made the piece strong.
When items are made of gorgeous leathers and materials it is really the only detail needed.
I wanted these pieces to be able to dress up or down, but always with effortless, feminine undertones.
shop collection here
‘Ocean Tile’ is a Gift Shop Brooklyn original print made from a very small vintage tile I’ve had for about 15 years. I always loved the color and design, and have been wanting to turn it into a print for quite a few seasons now. I love the way it turned out, fresh and summery.
Get to know the collection! Use code: aprilshowers for 15% off your order!
*Promo ends friday 4/24/15
Credits / Special thanks:
Photography by Justyna Fijalska
Models: Annie Choi & Victoria Zeldin
Majority of the jewelry provided by Everli
Special thank you to Bryan & Suzie Russell for letting us take
over your apartment!! xo
So excited to share with you, a new collection and lookbook!
These shots were taken at the beautiful New England home of my grandparents. They designed and built it in the 1970’s. As soon as I finalized this collection, I could only picture doing the lookbook in this house. The colors and vibe were perfect. All the paintings seen throughout were done by my talented grandmother, Patricia Olean.
(see below to read about my design process for this collection)
I created this collection by really doing a long, intense study on almost everything I’ve previously created. Sizes, texture, colors, functions; it can all be so overwhelming. Im at a point now where I know a lot of people who own several of my products. I spoke with many of them asking their opinion; which styles they use the most, and what they are used for. I found out some interesting information! I also did a complete rummage of all my materials, and past samples, re-examining old prototypes and ideas. If I had tons of space I would definitely be a hoarder of supplies, and keep every item I’ve ever made, but I can only store so much in my Brooklyn apartment. So, I got rid of almost everything; it was tough, but I feel like it really cleared my head to start fresh, keeping the ideas and moving forward with them.
*Take advantage of current coupon code: gsbfriends for a 10% discount
The Prism Collection began last summer on my evening walks in the park with my husband. I would come home and jot down different color combinations I had seen; like the peach moon against the blue-grey sky. My collections pretty much always begin with color, the prism that is the evening sky inspired this.
Shop entire collection
The ‘Arizona sky’ inspired print in the background of these images is actually fabric I hand dyed. I started thinking about dying and how each time, with each fabric, every square inch is different. Its completely unique, just like us, just like the evening skies. So the beginning of the ‘be unique, be you’ campaign.
Credits / Special thanks:
Photography by the amazingly talented Justyna Fijalska
Modeling is the gorgeous Falcon Griffith
Leather ties courtesy of Grove Lane Ties – [Coincidentally handmade by our model Falcon]
Special thank you to Curtis Willocks for all your help (and bringing chips)!
Absolutely love the design of these bracelets by Benjamina Jewelry. I literally never take them off! These two bangle bracelets are sterling silver filled with brass. Then using a variety of files, they are hand filed in a specific way to let the brass show through creating different and unique markings. My sister bought these when she saw mine, and she wears them everyday also. They really do go with everything!
Vintage Frank Olive Gaucho HatOh this hat is so amazing! I used it for the first half of the shoot where the character is supposed to be a ‘tom-boyish cowgirl’; and also for the second half of the ‘sophisticated traveller’ character. The bubble gum lucite ball detail… dying! They just don’t make details like this anymore! Purchased from Mama Vintage on Etsy. Check it out, they have great vintage goodies!
Fossil Ring I loved this ring so much we used 2 for the shoot. The model wore them on her index and middle finger, for an almost ‘claw’ look; giving a cool edge to even the feminine shots. These teardrop shaped Orthoceras fossil rings are handmade by JILLreDESIGNS on Etsy. Definitely check out her shop, its filled with absolutely amazing and unique fossil and stone statment rings.
Druzy Copper Ring Another amazing, original design by JILLreDESIGNS. The earthy reddish brown color of the rainbow agate druzy compliments the copper used to create this ring. The surface of the stone is entirely covered in fine crystals, giving off a lovely shimmer of light. I had such a hard time choosing rings from this shop. They are all so unique and gorgeous.
Vintage Petal Pink Raw Silk Batik EnsembleSo in love with this set, I wear the separates all the time. This amazing clothing art from the Seventies was discovered at a textile artist and ceramicist’s estate. Forties style wrap top and flared skirt in a striking batik raw silk fabric designed by Adasko/Huberman. Also Purchased from Mama Vintage on Etsy. Amazing find!!
Cameo style pin was given to me by my grandmother.
Worn Levi’s and vintage Wrangler button down, taken from my husband’s closet. Thanks Alex!